If we can contribute to sustainability, be assured we will do so! Harvest Waste turns high-efficiency waste to energy plants, and we build their brand. Our shared cause - planet cleanup.
DATE
2023
CLIENT
Harvest Waste
TYPE OF WORK
Social media
DATE
2023
CLIENT
Harvest Waste
TYPE OF WORK
Social media
01
Problem
01
Problem
Harvest Waste has developed a unique global Waste-to-Energy solution to help save our planet. But you're familiar with them, are you? That's the problem we aim to solve - establishing brand trust, awareness, and positioning.
02
Approach
02
Approach
Our approach involved three key phases in showcasing Harvest Waste as the hero in the story of combating climate change and cutting carbon emissions. In the first phase, we aimed to introduce what Harvest Waste does, its core values, and the brand itself. The second phase focused on 'Zero Waste - Mythbusting,' aiming to highlight the brand's humble side and educate about the possibilities. Finally, the last phase aimed to empower people by showing how they can reduce waste and emphasizing that the choice to eliminate landfills is in their hands.
03
Solution
03
Solution
We established KPIs and prepared social media calendars for each phase across various channels. LinkedIn was utilized for campaigns, events, and employer branding. Twitter was employed to convey the core idea of Harvest Waste, as well as its campaigns and thoughts. Harvest Waste employees' private LinkedIn profiles served as channels to highlight important posts for reposting.
Harvest Waste stands as an exemplar in transforming environmental challenges into sustainable solutions. Throughout this project, we aim to drive Harvest Waste’s mission successfully.
Leveraging top content, active engagement in LinkedIn groups, and the use of pertinent hashtags, we’ve not only amplified their profile but also expanded their reach within relevant communities.
Leveraging top content, active engagement in LinkedIn groups, and the use of pertinent hashtags, we’ve not only amplified their profile but also expanded their reach within relevant communities.
