Helping AIminify Star(t)
in the World of AI


What do you do when a client asks to help him star in a completely modern industry?
You say "yes" and you do whatever it takes to make something memorable and unique!

DATE

2023

CLIENT

AIminify

TYPE OF WORK

Rebranding

DATE

2023

CLIENT

AIminify

TYPE OF WORK

Rebranding

01

Problem

01

Problem

Working with AIminify presented an exciting challenge, that for us, blended technological modernity with creativity. Since they have just entered the industry, AIminify sought our expertise on a comprehensive branding solution. Their requirements included the entire spectrum of branding elements: a logo and favicon, a catchy tagline, a brand style guide, an impactful website and engaging content to attract their target audience. In our eyes, this project was an excellent opportunity to showcase our ability to deliver a good and fresh branding solution that resonates with the needs of a forward-thinking client.

02

Approach

02

Approach

Due to the nature of their business, we had to invest significant time to research, brainstorm and discuss the best possible way to move this project forward. After clearly setting up the scope of the project, the target audience and the goals and timeline we divided the project into several phases, each centered around specific deliverables. This structured approach enabled us to navigate the project efficiently. Of course our first stop was keyword research and a competitor analysis as we wanted to see what’s in store for our client.

In kicking off with branding as the foundational phase, AIminify was very clear about their vision. This led us to create a cutting-edge, minimalistic logo that aligned with their aesthetic preferences and also encapsulated a tech-forward essence.

What else was equally important? Ensuring the environment is set up for creating a fully functional website optimized for speed, user experience, search engine visibility, and other key factors that drive its effectiveness and success right from the start.

03

Solution

03

Solution

In building the website, we adhered to best practices for website architecture, navigation, and user experience. The result was a smooth, mobile-first website characterized by responsive design, fast loading times, high-quality content, and effective SEO optimization.

As AIminfy is new in the industry, it was paramount for the client to increase brand awareness and organic traffic on the website. That is why our content team devised a strategy based on targeted keywords and industry insights. This optimization extended beyond content to include images, metadata elements, and advanced technical SEO practices.

By prioritizing both technical excellence and strategic content development, we aimed to establish AIminfy as a trusted authority in the industry and enhance brand recognition and online presence.

Our experience with the AIminify project taught us a valuable lesson: working on a website with killer performance can go hand-in-hand with exceptional branding. This synergy between technical optimization of the website and creative branding strategies for a modern tech start-up is what made this project successful and definitely unique.

Turning challenges into triumphs!