Starting with sales can be tough. Thinking of ways to find the exact people you need and sell something to them is a long road. This blog is supposed to set you on the right path.
You are on the right B2B social network that counts around 830 million members so let’s dive into the best way to find the ones you are looking for!
You will learn:
- What is a Sales Navigator?
- How can you use Sales Navigator?
- What are connection degrees?
What is LinkedIn Sales navigator?
It is a platform that helps you find new prospects, build a relationship with them, boost your pipeline, and ultimately, it helps you generate new leads!
You’d be surprised how simple it is to use. Of course, there is always a pro-level but getting started is not hard at all.
How can you use LinkedIn Sales Navigator?
A good way to begin is to do a search.
You can choose whether you want a list of people – leads or companies – accounts.
There are many preferences you can choose from.
The platform helps you find the decision-makers or the people that have influence over them.
Some of the filters you can use for lead search are about their company, personal information, roles, or even activities.
For example, you can search for people who have posted in the last 30 days and are 3 years in their current company.
Working in a Team
If you are already using a CRM platform like HubSpot, you can link it with Sales Navigator.
Otherwise, it can work on its own as a CRM. You can put information on each of your prospects.
This can be very useful when working in a team, so you can keep your colleagues updated on what is going on.
Fun Fact: LinkedIn Sales Navigator Leads to a +7% Higher Win Rate When Closing Deals!
Your network is made up of three degrees of connections, which depend on how ‘far’ from you that person is, or how directly you are in contact with them. Based on this parameter the connections are as follows:
1st-degree: the people you directly connect with by sending or receiving a connection request
2nd-degree: the people who are connected to a 1st-degree connection
3rd-degree: the people who are connected to a 2nd-degree connection.
For all of them, you will see an icon on prospects’ profiles that represents which connection degree they are in your network.
The maximum for connections per profile is 30,000 and you can send 100 connection requests per week.
Why LinkedIn is the best platform for B2B outreach
Although it is essentially a social media platform, LinkedIn differs from the others by its audience. It gathers professionals from different industries, and that’s the audience that is much more likely to interact with your posts and offers than, for example, TikTokers. To put it simply – it has, by far, the most engaged audience that is open to what you have to offer.
Before you go: tips & tricks to grow your business with Sales Navigator
B2B outreach can be a tough nut to crack. You want to find the right people, with the right needs, and persuade them that you have the solution to their problems. It’s a lot of work, but it’s worth it when you land that big contract. The key to successful B2B outreach is finding the right platform. And, in our opinion, LinkedIn is the best platform for B2B outreach, and here are a few tips on how to get the most out of it.
- Leverage the potential of lists
Create prospect lists by extracting, using e-mails, and sending mass messages.
Use other tools that can help you make personalized InMails.
- Get closer to your targets
Yes, stalk them! Since you can see some of their actions feel free to like, comment, and interact with the stuff that they are interested in. Let them notice you!
- Utilize the most engaged audience
LinkedIn users are more likely to visit a corporate website than Facebook users and 3 times more likely to click on an ad than Twitter users. In other words, LinkedIn users are interested in what businesses have to offer – which is exactly what you’re looking for in a B2B outreach campaign.
- Learn how to target specific audiences
With LinkedIn’s powerful audience filters, you can target individuals based on their location, job title, industry, and much more. This ensures that your message is only being seen by people who are actually interested in what you have to say.
In conclusion, LinkedIn is the best platform for B2B outreach for all of these reasons (and more). If you’re serious about connecting with high-quality leads and growing your business, there’s no better place to start than LinkedIn.
How Hybrid Digital Can Help
Here at Hybrid Digital, we use similar strategies. We combine content marketing with sales, by letting your new connections and prospects see your personality, and giving them posts of value. Once they become a “warmer” audience, we go for an outreach.
We also warm up the audience with paid campaigns. It makes the process a lot quicker and more effective. It allows us to get leads as well as their information. You can use those assets to your advantage when reaching out to people that were already in touch with your ads and are willing to have contact with your company.
To get your own customized strategy, come talk to us!