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CASE STUDY

How We Helped Cobotx
Enter the World of Cobots

Departments involved
Operations
Content
Design
Development
Challenge
Our client needed a modern website that would help them attract more visitors, help potential customers find engaging content they would be interested in and eventually generate more leads.
Solution
Hybrid Digital came up with the design, copy and content of the new version of the website, starting from scratch.
One of our clients, CobotX, came to us with a specific task in mind – to create and design their new website. The goal is to capture leads and bring more people into their sales funnel. This was a somewhat challenging task, mostly because of the industry the company is in.

Namely, Cobotx is a mechanical engineering company that provides collaborative robots to big companies and factories. Their main challenge was that they had a basic website that needed to be completely redesigned and refreshed so that it gives out a modern feel but still stays true to the industry the company is in.
So, what is the cross between a modern website and robotics? Cleanliness and a predominantly white color scheme. That’s the reason why we immediately came up with the general idea of creating a clean and minimalistic website that includes photos and videos of cobots. For the accent color, we used their signature coral, and black to add contrast. So, the solution in terms of color turned out to be very refreshing. The whole website gives off a futuristic and fresh feel, channeling the nature of cobots and digitization.

Apart from the main pages on the websites, we included a blog section, a white paper library, an ebook library for all those really interested in the industry, and a video section to see cobots in action. In this case, we created a strong roadmap for everyone interested in cobots – those who want to know more about this product can read different articles in the blog section, while those leads who are really interested in obtaining the product can do a more in-depth analysis by reading different whitepapers and ebooks. In this sense, all potential clients can easily navigate the site to find exactly what they are looking for.
So, what is the cross between a modern website and robotics? Cleanliness and a predominantly white color scheme. That’s the reason why we immediately came up with the general idea of creating a clean and minimalistic website that includes photos and videos of cobots. For the accent color, we used their signature coral, and black to add contrast. So, the solution in terms of color turned out to be very refreshing. The whole website gives off a futuristic and fresh feel, channeling the nature of cobots and digitization.

Apart from the main pages on the websites, we included a blog section, a white paper library, an ebook library for all those really interested in the industry, and a video section to see cobots in action. In this case, we created a strong roadmap for everyone interested in cobots – those who want to know more about this product can read different articles in the blog section, while those leads who are really interested in obtaining the product can do a more in-depth analysis by reading different whitepapers and ebooks. In this sense, all potential clients can easily navigate the site to find exactly what they are looking for.
Get in touch
Mr. Treublaan 7
1097 DP Amsterdam, Netherland

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