Working with B2B companies is a double-edged sword: you either get to research and explore a completely new industry or dig a bit deeper into an industry that you’re already familiar with. Although both options are interesting in their own ways, the first case might be a bit more challenging for all digital marketing agencies as we always like new things. This is why Mission Control by Pando came as a real refreshment for Hybrid Digital – it’s a completely unique take on the gaming industry.
CAMPAIGNS
Our main goal was to bring brand awareness to the client, Hybrid IT, and we did so by promoting their offer of free code reviews through a campaign that combined software development problems and mistakes with that of famous artists.